This May Be Too Disgusting to Read But It’s True

September 29, 2009 · Posted in Brand 

Publisher Nance Rosen’s weekly Syndicated Column on PersonalBrandingBlog.com: This May Be Too Disgusting to Read But It’s True

In personal brands, even the celebrity “mean girl” space is cluttered, as it is in every high school, proving that art imitates life.  Heidi, Lindsay, whomever Lindsay breaks up with and Perez Hilton are among about 25 top contestants for icon of that brand personality. By contrast, Natalie Portman holds steady with her promise as educated, beautiful and the least celebrated of all celebrity personal brand promises: civilized….

Celebrity branding for mindshare looks a bit like the cola wars this year. Ever so often the blue challenger competes against the real thing and makes some noise before fading back.

Read more on the Personal Branding Blog

toodisgusting

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