Write Your Will and Start Your Life

August 25, 2009 · Posted in Career, Success 

Publisher Nance Rosen’s weekly Syndicated Column on PersonalBrandingBlog.com: Write Your Will and Start Your Life.

This is a time for you to have a clear outcome in mind for yourself, your career or business. Part of your brand is who you are, but a more present part of it is: who you are becoming?

In the most volatile times, the person with a clear vision and the plan to achieve it plus the guts to get up every morning and act on it will lead the pack. When you get in your car or take the train, do you take just any route to work or a client call? Serendipity might be a fun strategy on a Sunday if you pack snacks, carry water and wear comfortable shoes, but it’s not the way to make tracks toward a desired destination.

Great athletes start with the finish line in mind. Lance Armstrong doesn’t hop on his bike and wonder where he’ll end up. Michael Phelps doesn’t jump in the pool and paddle around. Why would you take to the open road of your career or business without a destination in mind and expect to wind up in the ideal place?

Read the entire post at the Personal Branding Blog.

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